What is your age group? *

< 18 years

18 - 25 years

26 - 50 years

51 - 65 years

> 65 years

What is your gender? *

Male

Female

Both

Highest level of education? *

No education

Primary education

Secondary education

Post-secondary/tertiary education

Bachelor or equivalent

Master or equivalent

Doctoral or equivalent

What level of photographer would you class yourself as? *

Beginner

Amateur

Professional

What qualities do you prefer to see from a retailer? Choose your top three. *

I prefer to buy from large, established businesses.

Competitive prices are my priority.

Being able to see the item before you make a purchase.

A long warranty period is offered.

The image of the business is not important to me.

Advice and help from staff to ensure I am buying the right item for my needs.

I prefer buying from small local businesses.

Professionalism from staff is preferential.

I prefer to pay a premium price for better service.

A shop with a large amount of stock to choose from.

I would prefer to buy from a shop in a city center.

I would like to build up a friendly relationship with staff members.

I prefer to buy online / via mail order.

I trust businesses that portray a good image.